Duena Blomstrom

Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is an entrepreneur and Angel Investor, a mentor for Startupbootcamp and Techstars, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker at industry events and the inventor of the Emotional Banking concept. Today, Duena runs the PeopleNotTech -a revolutionary AI-driven people software solution company which she co-founded in 2018.

Over the past few years, Duena has worked with multiple Tier 1 banks be it to assist them in their digital strategy or to help them transform. With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry.

She is intensely passionate about getting banks to think of the concept of “Emotional BankingTM” or how to stop thinking feature set and start thinking customer’s feelings, and is working with various organisations on deep cultural change programs that enable them to become truly Human Design led organizations that leverage Agile and put Experience at the heart of the proposition to build strong brands that deliver Money Moments not financial products by focusing on their people.

Duena delivers different, entertaining, engaging and thought-provoking keynotes internationally and occasionally participates in panels and debates on topics ranging from FinTech, Digital, CX and innovation to the bigger themes of the Future of Work, Technology and Agile as they reflect in Employees Engagement and Organizational Psychology and Design and has a strong following of 25k on Twitter and 140k people on LinkedIn and thousands of page and video views daily.